Financial Media

In support of efforts to build shareholder value, the goals of a company’s financial media relations program should be inextricably tied to its investor relations program.  We believe this requires having a clearly defined strategy, message, and integrated marketing communications, with executive support and participation.  Our financial media relations services include the following:

  • Issue press release announcing IPO
  • Coordinate IPO launch activities (i.e. Jumbotron, opening bell, IPO ceremony, trading floor visit, etc.)
  • Prepare b-roll for uplink on listing day
  • Financial media introduction and education
  • Identify, develop and pitch appropriate story lines to media targets
  • Media/presentation skills training
  • Earnings support
  • Create, update and monitor company’s social media pages, such as corporate blogs, Facebook, Twitter,etc. as allowed by company policy
  • Credibility building for the company, products and management team
  • Identify and “educate” third party financial community spokespeople for the business media
  • Actively market news on corporate initiatives to maximize coverage in the national business and consumer press.
  • Prioritization of media requests
  • Identify and target appropriate broadcast media (i.e. CNBC “Squawk Box,” or “The Call,” Bloomberg TV, and FOX’s “The Neil Cavuto Report”)